What can we learn from a user-driven GPS app? (Hint: It’s more than directions…)

Traditionally "taboo" topics are carving their way into the workplace, and the charge is being led by a young female founder, Whitney Wolfe Herd, founder and CEO of dating app Bumble.

Company culture is the living expression of the beliefs and values of a brand. It’s a critical part of the consumer journey, inviting consumers to rally behind the values of your brand and become a part of the mission. When your company culture reflects the mission of your brand, you create a holistic and transparent community that your consumers can become apart of.

85 percent of employees trust their employer as a source of information about COVID-19 (more than they trust governments and social media). How is your organization’s internal communications program rebuilding culture and maintaining communication during and after the COVID pandemic?

With massive cultural and economical shifts in the air, we discuss why brand purpose is more important now than ever.

Many good brands exist, but what separates the good from the great? In this post we explore how consumer insights lead to great lifestyle brands and unforgettable customer experiences - helping you to build the next “it” brand.

Product marketing and branding ensure your products make an impression on the right customers or target consumers. But with complicated lingo and infinite acronyms, it can get a little confusing. We took our branding lingo and broke them down into 20 simple definitions. Consider it your cheat sheet for brand marketing.

In a post COVID-19 world where digital transactions and virtual encounters feel safer than personal interactions, we explore ways your brand can create an authentic customer experience, without human-to-human contact.

When conditions change, we need to adapt our game to survive … whether it is a global pandemic, shifting consumer demands, or a new competitive set. With any disruption comes an opportunity to reimagine your business. Using Nike as an example, here are four key principles to navigate disruption effectively to create positive outcomes.

ICR and Spectacle Strategy release a new, cutting edge study on the Modern Cannabis Consumer.

Brands Celebrating Modern Love This Valentine’s Day

The Adult-use cannabis market isn’t just about legalization. Consumers are becoming more educated, engaged, and demanding than ever before, and the market is responding with more compelling branding and innovative products. Whether you’re interested in the cannabis industry or not – there’s a lot we can learn from what’s happening in the space.

Cannabis is now legal in 9 states, but how are consumers choosing to use it?

“Brand” often gets pigeonholed to being the fluff of the marketing department — something that lives only in advertising. But what if your brand was represented in every customer interaction?

In a complicated world of marketing, how do I choose the right research methodology for my brand?