The rebranding of the Washington Football Team is a case study in what not to do when rebranding.

Standouts in a year of mostly “safe” creative: our Super Bowl LVI commercial roundup

This year, we polled the team about the gifts that each of us are most excited to give this holiday season.

We are thrilled to share that in partnership with Fifth Season, Spectacle has been awarded GOLD in two categories by the Transform Awards North America.

Spectacle is honored to announce our recognition as one of the most reviewed global leaders in the market research industry by The Manifest, an offshoot of Clutch.

The free report provides a comprehensive, ethnographic look at Gen Z's cultural impact and implications for businesses across categories.

We caught up with Akaash Ramakrishnan, co-founder of AdSkate, to discuss current and future AdTech trends in light of increasing online security and personal privacy laws

Facebook has argued repeatedly that their internal research deserves to remain internal. But when does research move from corporate intellectual property to public health and safety?

When the opportunity presented itself to sponsor and present at the first ever RustBuilt Conference, the decision was a no-brainer. Spectacle is betting on Pittsburgh, and you should too.

What can we learn from a user-driven GPS app? (Hint: It’s more than directions.)

Traditionally "taboo" topics are carving their way into the workplace, and the charge is being led by a young female founder, Whitney Wolfe Herd, founder and CEO of dating app Bumble.

In a complicated world of marketing, how do I choose the right research methodology for my brand?

Company culture is the living expression of the beliefs and values of a brand. It’s a critical part of the consumer journey, inviting consumers to rally behind the values of your brand and become a part of the mission. When your company culture reflects the mission of your brand, you create a holistic and transparent community that your consumers can become a part of.

85 percent of employees trust their employer as a source of information about COVID-19 (more than they trust governments and social media). How is your organization’s internal communications program rebuilding culture and maintaining communication during and after the COVID pandemic?

With massive cultural and economical shifts in the air, we discuss why brand purpose is more important now than ever.

Product marketing and branding ensure your products make an impression on the right customers or target consumers. But with complicated lingo and infinite acronyms, it can get a little confusing. We took our branding lingo and broke them down into 20 simple definitions. Consider it your cheat sheet for brand marketing.

Many good brands exist, but what separates the good from the great? In this post, we explore how consumer insights lead to great lifestyle brands and unforgettable customer experiences — helping you to build the next “it” brand.

In a post COVID-19 world where digital transactions and virtual encounters feel safer than personal interactions, we explore ways your brand can create an authentic customer experience, without human-to-human contact.

When conditions change, we need to adapt our game to survive… whether it is a global pandemic, shifting consumer demands, or a new competitive set. With any disruption comes an opportunity to reimagine your business. Using Nike as an example, here are four key principles to navigate disruption effectively to create positive outcomes.

ICR and Spectacle Strategy release a new, cutting edge study on the Modern Cannabis Consumer.

Brands Celebrating Modern Love This Valentine’s Day

“Brand” often gets pigeonholed to being the fluff of the marketing department — something that lives only in advertising. But what if your brand was represented in every customer interaction?

The Adult-use cannabis market isn’t just about legalization. Consumers are becoming more educated, engaged, and demanding than ever before, and the market is responding with more compelling branding and innovative products. Whether you’re interested in the cannabis industry or not – there’s a lot we can learn from what’s happening in the space.

Cannabis is now legal in 9 states, but how are consumers choosing to use it?