I grew up in the Magic City of Miami. It’s hot, vibrant, chaotic, and constantly changing — it feels like a different city every time I go back. It’s a fun place to visit, but overall, I think Austin’s laid-back, fun-loving vibe suits me better.

I took lots of drawing and painting classes as a kid. Actually, my first piece of graphic design was a program cover I drew in the second-grade. It was for a class production of The Wiz. I wish I still had a copy of it. But I never thought about pursuing visual art as a career. Then in college when I was waffling between the arts and sciences and I kind of stumbled into it. It brought together creative and analytical skills which I love.

The visual concepting phase. We’ve just immersed ourselves in our client’s company to better understand them inside and out, there’s a lot of collaboration between design and strategy, and the project is full of insights and exploration.

That’s a great question! I have a strong affinity for Parks Project. I love their mission and playful graphics. “Leave it better than you found it” has become a larger statement for me, like a personal motto.

Not any one place. The creative process can be a bit meditative for me, so getting away from the screen is critical.

Canje, Uchiko, and Sway are all pretty spectacular.

I’m enjoying some of the nostalgic aesthetics that have been popular for a while. The last few years have been so stressful for everyone — it makes a lot of sense to bring back the comfortable and familiar.

Believe in yourself. You’re capable of a lot more than you realize.

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If you have more questions for Laura regarding design, or just want to say hi, feel free to email her at laura@spectaclestrategy.com.