Fascinated by Generation Z—classified by Pew Research as those born between the years 1997 and 2012—the Spectacle team conducted over 40 hours of interviews with members of this influential cohort to dive deeper into their attitudes and behaviors and the lasting societal change they're creating.
Against a backdrop of radical cultural change and pandemic-induced uncertainty, Gen Z had a lot to say on the topics of identity, wellness, and the future of education and the workplace.
Download the report to dive deeper into topics such as:
Why Gen Z embraces TikTok as their social media platform—and how it’s driving cultural trends at lightning speed
What makes Billie Eilish the (unlikely) voice of a generation
The double-edged sword of influencer marketing and how to drive affinity amongst the incredibly savvy and skeptical Gen Z consumer
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