Breakthrough Ideas, Brilliant Brands

At Spectacle, we help turn high purpose businesses into high performing brands


Download our free eBook: Recession Branding 101

Don't just ride the wave of a recession, position your brand to come out on top. Inside you'll find the tips and exercises Spectacle uses with startup clients who want to create quick growth in competitive markets.

What We Offer

Brilliant branding has to be holistic. It's more than colors and typefaces. It's about purpose, solving real problems, commercial viability, dialed-in metrics and a team that can work together. We attack branding from every angle, so change can actually get made.

We help brands grow with intention through four main offers:
Brand Strategy
We’ll help cultivate your purpose and define your story. Then we’ll develop the most strategically and creatively powerful way to express it so what you say gets heard.
Brand Experience
We’ll help you engage your people as people. We’ll use our designiest thinking to craft experiences that meet people wherever they are and however they need to be met.
We’ll learn about your audiences’ motivations and what really drives their behavior. We’ll get into their world and understand what they need and what they say they don't.
Nobody ever changed the world by playing it safe. We’ll break out of convention and disrupt our thinking. Whether it’s a new kind of business model or a revolutionary product, we’ll buck the status quo to bring it to the world.

What We Offer


Our Work

When you work for changemakers, no project is the same. Yet, in all our work, we fuse piercing strategy, bold creativity and focused vision to build brilliant brands that make a positive impact.

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Clients We Have
Worked With

Home is behind, the world ahead and there are many paths to tread through shadows to the edge. Home is behind, the world ahead and there are many paths to tread through shadows.

Our Team

We are a team of brand architects, cultural anthropologists, graphic designers, mad scientists, storytellers, and change agents. We hail from all over, and none of us think exactly the same. We’re always up for a challenge.

Michael Filippi
CEO and Founder
Lori Reifert
Managing Director
Emily Cox
Content Strategy Director
Maggie Brown
Employee Title
Tom Bull
Employee Title
Lindsey Ketterer
Employee Title
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