"The difference between Edison and Tesla wasn’t brilliance, it was branding"

You might have a bright idea, but if the world can’t see it clearly, it doesn’t stand a chance of breaking through the noise.

Whether you’re a seasoned firm making an impact or a start-up ready to revolutionize, you need a partner that gets it. A partner whose team has as many dreamers as strategists, a partner that knows the risks of pursuing radical ideas and has the discipline to scale and transform businesses. From visionary strategy to creative expression, we are dedicated to making brilliant ideas work for the real world. We work with clients who are motivated to solve our world’s biggest challenges, and know creating lasting value is the ultimate purpose of business growth.
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Together we are change agents, pushing against the biggest odds to create a world that makes us proud. So, what do you say, let’s change the world together.

Our Team

The cult of the individual is over. If we’re going to change anything, we’re doing it together.

Michael Filippi

CEO and Founder

Driven to create change, motivated by fast cars and White Russians

Lori Reifert

Managing Director

Kentucky Derby sensibility meets visionary strategic perspective

Lauren Cudney

Strategy Director

World traveler with world-renowned focus and dedication

Maggie Brown

Associate Strategist

A sky’s-the-limit thinker grounded in optimism and conviction

Tom Bull

Business Development Lead

Entrepreneurial spirit fueled by relationship building and powder days

Lindsey Ketterer

Senior Strategist

Aspiring multi-hyphenate driving big thinking on high-growth brands

Tara Nayak

Associate Strategist

Data-driven brand thinker with homegrown Texas roots

Our Collective

We collaborate with people around the world to make change. Folks who use their crafts to create brilliant brands and solve real world problems.