THE BREAKTHROUGH IDEA
Through research, we identified a white space in the market — the opportunity to tap into a consumer segment historically ignored in the fitness industry: those who knew exercise was important but weren’t sure how to get started. In order for them to develop a sustainable fitness habit, they needed a real partner. For CoPilot users, fitness was much more than just workouts, reps and calories burned — it was an opportunity to take small steps toward a fuller life.