Branding 101 for Startups: 5 Key Tips with Spectacle Founder + CEO, Michael Filippi

Video transcription:

Hey, it's Michael here from Spectacle, coming to you with five key tips to build an effective startup.

Tip #1

The first tip is to know: what is the role of branding when it comes to your startup? It's much more than just a marketing activity. Your brand strategy should be the outward-facing expression of your business strategy, so it matters to investors, your employees, and your customers.

Tip #2

The second big tip is to know your audience. A lot of startups start with a technology solution, but they don't start with a pain point or a problem. Take the time to get to know your audiences. This includes your customers and your investors and what matters to them so that you can tailor your messaging to them.

Tip #3

Next, start with “why.” Any great business knows that people don't buy what you do, they buy why you do it. So, articulate your purpose. What is the reason behind your startup and your reason for being? This will come in handy not only with customers but for you and your employees as you get through the rough and tough times of building a business.

Tip #4

Tip 4 is to set clear guidelines. Your brand is really the summation of all interactions and touchpoints that anybody has with you, so you want to make sure that it is consistent and comes across authentically. Find what your voice sounds like, how you're going to say things with your customer, and the ways that you want to interact and show up.

 Tip #5

Finally, find one signature element to your brand, and deliver it across every single touchpoint. Guess what? This one doesn't have to be expensive. Think of Chick-fil-A. Every time you go to Chick-fil-A and say “thank you”, they respond with “My pleasure.” It's free, but every time you see it you know you're at a Chick-fil-A.

 

Those are my five quick and easy tips for building a startup. I hope they help. Be sure to reach out if you have any questions.