Building on momentum from last year’s wins, Spectacle received TWO Golds in the 2022 Transform North America Awards for branding work on behalf of Regard and CoPilot.
Facing fierce competition with 28% more awards submissions than in 2021, Spectacle once again demonstrated that the size of an agency doesn’t matter when you have the right team. We’re thrilled to see our work recognized amongst established global agencies working with some of the boldest brands of the year.
Read on for a little more info about the award-winning work.
The first gold of the night was awarded in the Strategy category of Best Brand Evolution (Business) for Spectacle’s work with Regard. Besting other category entrants like Hootsuite and Xfinity, judges applauded the approach to the challenge of reaching burnt-out, jaded healthcare providers with a brand that sought to bring medicine into the modern era.
Judges specifically praised the brand’s tone of voice, which seeks to be both confidently credible and positively progressive. “Amazing work getting to the human problem underneath it all,” one judge noted.
Regard was also awarded a Silver in the category of “Best Visual Identity: Healthcare & Pharmaceutical Sector.”
Taking home the gold for the best visual identity in the broadly defined Lifestyle and Wellness Sector, CoPilot was recognized for its friendly and approachable design system, intended to cut through the visual clutter of a crowded fitness industry and build true brand relevance.
With CoPilot CEO/Co-Founder Matt Spettel on hand at the event to claim the prize, it was clear that judges saw real merit to the brand’s approach of moving away from measuring success in terms of reps or muscle density, and instead focusing on building consistent habits and lifestyle changes. That cohesive strategy also led to CoPilot being named the #1 Best Personal Trainer App by Forbes earlier this year.
The brand was also awarded a Bronze in the hotly contested category of Best Brand Evolution: Consumer and received a “highly commended” recognition in the category of overall Best Creative Strategy.
Shout out to Spectacle Collective designer Wells Collins for collaborating on the CoPilot logo system!
We are so proud and grateful to continue our mission of being the agency for change agents, working with companies that have a net-positive impact on the world we live in. Awards aside, we’re thrilled to create brands that make our clients proud.
Stay tuned for more exciting work rolling out in 2023!
To see the full list of winners, click here.