I grew up in the Magic City of Miami. It’s hot, vibrant, chaotic, and constantly changing — it feels like a different city every time I go back. It’s a fun place to visit, but overall, I think Austin’s laid-back, fun-loving vibe suits me better.
I took lots of drawing and painting classes as a kid. Actually, my first piece of graphic design was a program cover I drew in the second-grade. It was for a class production of The Wiz. I wish I still had a copy of it. But I never thought about pursuing visual art as a career. Then in college when I was waffling between the arts and sciences and I kind of stumbled into it. It brought together creative and analytical skills which I love.
The visual concepting phase. We’ve just immersed ourselves in our client’s company to better understand them inside and out, there’s a lot of collaboration between design and strategy, and the project is full of insights and exploration.
That’s a great question! I have a strong affinity for Parks Project. I love their mission and playful graphics. “Leave it better than you found it” has become a larger statement for me, like a personal motto.
Not any one place. The creative process can be a bit meditative for me, so getting away from the screen is critical.
I’m enjoying some of the nostalgic aesthetics that have been popular for a while. The last few years have been so stressful for everyone — it makes a lot of sense to bring back the comfortable and familiar.
Believe in yourself. You’re capable of a lot more than you realize.
If you have more questions for Laura regarding design, or just want to say hi, feel free to email her at email@example.com.